Google hunt. We offer over 17 years experience in dealing with search engines and if there's one thing we think we know, it's "You can never say you've got it all figured out". Everything changes all the time.
Why does Google change so much?
Everyone wants to be at the top of google. Hundreds and thousands of sites do battle for first place. Most searchers only bother about the first 1-3 search results and at best the first 10. So if you're not on the first 10 list, you mightn't be found at all. Just like in offline business, location is the most important part of making a sale, if you're not found on the internet, it doesn't matter how good you're site/shop is. If you haven't invested time and money into your current website and content, you're site won't get noticed, as up to 85% of your visitors find you through a search engine.
We start with a workshop, seminar, or conversation about your most important keywords. For example, if you sell 'childrens toys' online, a keyword might just be 'children's toys shop' for example, but we have tools to test the most sought after keyword. Sometimes it isn't wise to go after the most intensely sought after keyword, especially if your market is a very high traffic one. It sometimes makes more sense to shoot for other longer keywords, which others are ignoring and consequently result in significant traffic to your site, which in turn increases our ability to someday go for the MAIN KEYWORD that is the most popular facing your business.
Time take for keyword analysis depends on how many products / services you deem IMPORTANT for your site.
Once we've decided upon which KEYWORDs are wanted, we set about seeing what the competition is like for that particular keyword. We then make decisions based on our KEYWORD density tool and our own search results.
Web page fitness
We then optimize your webpages accordingly, working on
- page title
- page url
- etc. etc.
Follow up and aftercare
"A house wife's work is never done, and never is a search engine strategy either. If someone tells you to pay a fee and once and for all you've got all your search engine troubles behind you, I'd advise you to invest that money elsewhere. Google is constantly changing its algorithms to keep ahead of the abuse they get from competing sites. They can't stand stil and neither should you.
So once you start taking search engine optimization seriously, there's literally no END to it! :-)