Maria von Linden had a logo that needed modernizing. Initially we just modernized the logo at givenmedia to make it look good on their new website. As soon as the school team saw what we did, they wanted more. That led us to a full-blown ‘CI/CD’ modernization. We started with a workshop and took the steps to modernize and position the logo in simpler, bolder, more easier to recognize steps. We reduced the colours and the shapes in the old logo to give it its current distinct look n’ feel without abandoning its roots and history.
The website gives the school like the logo a fresh and vibrant feel. The design is set to a minimum, with the heart of the design being the background images. If you change the background image, you change the entire feel to each and every page, which is exactly what we wanted to achieve but at the same time giving allegiance and respect to the new logo and its authority on the new design.
The background image sets the scene but isn’t so intrusive that it gets in the way of the content. The navigation on the sub-pages and content in the middle gets enough transparent backgrounds to lift it off the background image and gives the clarity it needs without detracting from the massive impact the background image has.