Maria von Linden Gymnasium Calw
New logo on the left, the old logo on the right
To the left in red, you can see now the new logo that we developed and you can see how it has evolved from the past logo. It’s more of a logo evolution rather than revolution. We have simplified the elements / forms and colours to make it simpler and give the typeface a modern but timeless look too.
The new logo looks well on the inside of the school as well. The red ist bold and gets the attention it deserves.
We created a variety of other possible logo canditates for the school, but knew it would take a lot for the logo evolution to be beaten. In the end, it wasn’t. 🙂
Creating a new web experience.
Mobile first and last design
Just like we simplified the logo, we wanted to give the new homepage a ‘mobile first’ design, in that we didn’t ‘overdesign’ anything, but focussed on ‘getting out of the way’ and leaving the imagery to do its work. The ‘hamburger menu’ on the top right is a tribute to the ‘mobile first’ ethos and giving mobile users which the majority of the students are … first priority. There is also a sophisticated intranet login area for different user groups. The groups are not limited in quantity or scope of use, but typically for a school, there are 4 groups (teachers, pupils, management and last but not least parents) to can acccess more sensitive information with their own username and password.
The background image sets the scene but isn’t so intrusive that it gets in the way of the content. The navigation on the sub-pages and content in the middle gets enough transparent backgrounds to lift it off the background image and gives the clarity it needs without detracting from the massive impact the background image has.
